Privacy Policy

Listely UK Ltd
Last updated: 18th July 2025

1. Introduction

Listely UK Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our services.

Listely creates comprehensive, interactive to-do lists for life's major milestones. Our carefully curated lists break down complex processes into manageable steps, helping you stay organised and confident during important transitions.

2. Who We Are

Company Name: Listely UK Ltd
Registered Office: Kingsway House, 40 Foregate Street, Worcester, United Kingdom, WR1 1EE
Company Registration Number: 16555286
Data Protection Officer: L. Organ
Contact Email: privacy@listely.co.uk
Phone: 01905 703110

3. Information We Collect

3.1 Personal Information You Provide

  • Account Information: Name, email address, password
  • Profile Information: Details about your life milestones and preferences
  • Communication Data: Messages you send us, feedback, and support requests
  • Payment Information: Billing details (processed securely through third-party payment providers)

3.2 Information We Collect Automatically

  • Usage Data: How you interact with our services, features used, time spent
  • Device Information: IP address, browser type, operating system, device identifiers
  • Analytics Data: Website performance metrics, user behaviour patterns (via Google Analytics)
  • Cookies and Tracking: As detailed in our Cookie Policy

4. How We Use Your Information

We process your personal data for the following purposes:

4.1 Service Delivery (Legal Basis: Contract Performance)

  • Providing and maintaining our to-do list services
  • Creating personalised milestone lists
  • Managing your account and preferences
  • Processing payments and managing subscriptions
  • Providing customer support

4.2 Marketing and Communications (Legal Basis: Legitimate Interest/Consent)

  • Sending service updates and important notices
  • Sharing details of partner special offers and relevant promotions
  • Improving our marketing efforts and understanding user preferences
  • Conducting market research and user surveys

4.3 Analytics and Improvement (Legal Basis: Legitimate Interest)

  • Using Google Analytics to track marketing effectiveness
  • Analysing user behaviour to improve our services
  • Developing new features and milestone categories
  • Ensuring website security and preventing fraud

5. How We Share Your Information

5.1 Partner Special Offers

We may share your contact details with carefully selected partners to provide you with relevant special offers and services related to your life milestones. This sharing is based on your consent, which you can withdraw at any time.

5.2 Anonymised Data Sharing

We share anonymised and aggregated user data with trusted third parties for marketing and research purposes. This data cannot be used to identify you personally and helps us understand broader user trends and preferences.

5.3 Service Providers

We share personal data with trusted service providers who help us deliver our services, including:

  • Google Analytics: For website analytics and marketing measurement
  • Payment Processors: For secure payment handling
  • Email Service Providers: For sending communications
  • Hosting Providers: For website and data hosting
  • Customer Support Tools: For providing assistance

5.4 Legal Requirements

We may disclose your information where required by law, regulation, or legal process, or to protect our rights, users, or the public.

6. International Transfers

Some of our service providers may be located outside the UK. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the UK Government
  • Standard Contractual Clauses approved by the UK authorities
  • Other legally recognised transfer mechanisms

7. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfil the purposes outlined in this policy:

  • Account Data: Retained whilst your account is active and for 3 years after closure
  • Analytics Data: Retained for up to 26 months (Google Analytics standard retention)
  • Marketing Data: Retained until you withdraw consent or for 3 years of inactivity
  • Legal Compliance: Some data may be retained longer where required by law

8. Your Rights

Under UK data protection law, you have the following rights:

8.1 Access and Portability

  • Request access to your personal data
  • Receive a copy of your data in a portable format

8.2 Correction and Deletion

  • Correct inaccurate personal data
  • Request deletion of your personal data (subject to legal obligations)

8.3 Processing Controls

  • Object to processing based on legitimate interests
  • Restrict processing in certain circumstances
  • Withdraw consent where processing is based on consent

8.4 Marketing Communications

  • Opt out of marketing emails using unsubscribe links
  • Update your communication preferences in your account settings
  • Withdraw consent for partner special offers

To exercise these rights, contact us at [email address]. We will respond within one month of receiving your request.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and staff training
  • Secure hosting and backup procedures

10. Cookies and Tracking

We use cookies and similar technologies to enhance your experience and gather analytics. Our Cookie Policy provides detailed information about:

  • Types of cookies we use
  • How to manage cookie preferences
  • Third-party cookies (including Google Analytics)

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Sending an email notification to registered users
  • Displaying a prominent notice on our platform

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@listely.co.uk
Phone: 01905 703110
Address: Kingsway House, 40 Foregate Street, Worcester, United Kingdom, WR1 1EE

For complaints about our data processing, you can also contact the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

This Privacy Policy was last updated on 18th July 2025 and is effective immediately.