About Us

Lisa

Hi, I'm Lisa, the founder of Listely.

I'm mum to my gorgeous daughter, Freya, and married to my lovely husband, Harry. We live in beautiful Worcestershire.

When I was pregnant, I had no idea where to begin with what to buy or what to do. I kept asking myself—and searching online:

"What's the best way to pack my hospital bag?"
"When should I buy a pushchair?"
"What clothes does a newborn actually need?"

Although I did eventually find most of the answers, I was constantly jumping between different articles, many of which were either biased or lacking key information. I ended up spending hours researching things that really should have been simple decisions.

Every list or guide I came across seemed to be missing something:

  • No real advice alongside the items
  • Conflicting suggestions from one list to the next
  • No explanation of why something was recommended

I knew there had to be a better way, and that I could create something genuinely useful for parents. In those early weeks with my newborn, while snuggled up on the sofa for countless feeds and naps (I'm one of those people who can never quite switch off!), the idea for Listely began to grow in my mind.

By the time Freya was around seven months old, I started putting the lists together during nap times, researching and gathering everything I wished I'd had in one simple place. Over the following months, we began developing the software, and soon after, Listely became a real, up-and-running business.

Listely is a smart, interactive to-do list designed to support you as you prepare for your baby.

The Baby List Bundle includes five core lists:

  • The To-Do List
  • Hospital Bag List
  • Shopping List
  • The First 8 Weeks List
  • Glossary

Planning a C-section? Breastfeeding? Formula feeding? We'll tailor your "Hospital Bag List" and "Shopping List" so they actually make sense for your journey and plans.

Listely is more than just a checklist, each item includes clear, practical advice on why you might need it, how many to buy, or whether it's something best purchased closer to the time. Some lists even include "what not to buy" recommendations, we're all about saving parents money, not encouraging unnecessary purchases.

Right now, James (our brilliant developer) and I are busy putting on the finishing touches and testing everything, ready to launch Listely in September 2025.

Welcome to the Listely community, we're so glad you're here!